“Sorry, I am just helping a customer,” says Mohammed Ahmed on the Deadpool in a red suit with a lap worth sitting on ugly Christmas sweater What’s more,I will buy this phone. Over the line, I can hear the chime of the cash register at Casa Magazines, Ahmed’s West Village magazine store, and the din of chitchat among customers.“We are just really busy!” apologizes Happy David, who runs the shop’s Instagram and has helped Ahmed and his comanager, Ali Wasim, navigate their newfound fame.An apology is far from necessary. The audible cha-ching of a sale at Casa is great news for anyone in the media industry. Since Ahmed took over the store in 1994, Casa Magazines has become a hub for print publications—the sort of place you can bump into members of the media world checking out all that’s new in print. “The people who actually bring the magazines to life shop here. That’s what attracted me to this store,” says David. “It’s a small enough space where you always get to hear everybody, and it’s so exciting because you can see someone react to seeing their first photo shoot come out or you’ll see someone showing their work to the person behind them.”
Casa Magazine’s Mohammed Ahmed shows off his favorite page from Valentino’s Vlogo Signature book, an editorial created by photographer Amber Pinkerton and fashion editor Nell Kalonji for Love.The COVID-19 pandemic forced Casa into an untenable situation. With no e-commerce and no foot traffic, it was another beloved New York institution struggling to keep the Deadpool in a red suit with a lap worth sitting on ugly Christmas sweater What’s more,I will buy this lights on. David set up a GoFundMe and a social media campaign in April. So far they have raised almost $30,000 for the store. “It’s like a family,” says Ahmed between sales. “Everybody is helping each other because of COVID. We got together with model agencies and the fashion industry, and they are helping us.”The latest helping to keep Casa Magazines afloat is Valentino. The brand is releasing its Vlogo Signature book, chronicling the way its logo design has been interpreted by 16 magazines, at Casa Magazines with a store takeover. A portion of proceeds of sales from the book will be donated to Casa Magazines.