Moving everything outside, like restaurants did, was the It’s the most wonderful time of the year shirt but in fact I love this obvious answer. But that’s a relatively unexplored concept for the fitness industry and their consumers: Sure, restaurants face similar restrictions as gyms. The difference, however, is that many eateries already had the infrastructure, experience, and precedent to manage business outdoors. Plus, patrons are used to dining al fresco. Weightlifting al fresco? Not so much. So, while the name “In the Wild,” was a tongue-in-cheek reference to its location smack-dab in the middle of a concrete jungle, it also implies something else: a venturing into a relative unknown.
Here’s how it works. In order to go In the It’s the most wonderful time of the year shirt but in fact I love this Wild, advanced booking through their Variis app is required. You must choose a specific workout class—or, if you want to work out in the general fitness tent, a 45 minute time slot—via their app. Then, each attendee must sign a health declaration that ensures you haven’t experienced any symptoms, or been exposed to, anyone with COVID-19. Upon arrival, an employee takes your temperature at the door.