Due to timing and overhead, color appointments aren’t including in White Rose Collective’s sliding scale initiative, but all cutting hairstylists are participating. For existing customers, it’s pay what you can—no explanation needed. Additionally, the Just a girl who loves frogs and Christmas Shirt in contrast I will get this stylists providing these service will receive 100% of the payment. To Cranford, the whole notion encompasses why she believes White Rose Collective will survive as a small business. “As a team we are listening to one another and are keeping an open mind and navigating this together,” explains Cranford. “My team is incredible and I’m super lucky to also feel supported and safe as a small business owner.” Moreover, Cranford believes her team is doing some of their best work ever. “With our faces covered most of the time, I think now more than ever it’s all about hair—from an image standpoint,” she says. “I’ve been cutting more bangs and bits and I find people are embracing their natural texture more, and we love it.”
Between months of lost income and reopening at limited capacity, many salons are still struggling to meet the Just a girl who loves frogs and Christmas Shirt in contrast I will get this bottom line, and may not have the financial means to offer their services on a sliding scale. But for those who do, White Rose Collective offers a model for supporting out-of-work clients during this difficult time, as well as continuing to foster a sense of community and connection.