We can create agency for Black people by enlisting local talent to tell the Dragon I am who I am your approval is not requested required or relevant shirt in other words I will buy this stories of their own destinations rather than maintaining a standard of speaking and writing that is defined by the gaze of the visitor. I would even go as far as re-assessing how we define trends by asking ourselves, “for whom?” before we go to print or decide what to chase and amplify. COVID-19 has actually magnified this gap: at a time when international travel is less possible, destinations that haven’t paid enough attention to domestic explorers are realizing their mistake.
These steps allow us to shake the Dragon I am who I am your approval is not requested required or relevant shirt in other words I will buy this foundations and begin to build something new, but don’t get us all the way over the hump. The missing link in all of the above is Black people at the helm of change. Whether we’re in the travel industry or are avid travelers, we have an enormous role to play by firmly centering ourselves. I applaud recent travel industry efforts, like the launch of the Black Travel Alliance, focused on representation of Black people in the writer’s seat. Collaboration, intentional contracting, consolidation of brands and shared resources—along with education, training, and content production—will be the real way to disrupt the system.