To better serve this new wave of creatives, Suen and Jules Volleberg are launching an e-tail site called APOC Store that brings together emerging designers from around the Never underestimate a Woman who understands Hockey and loves Vancouver Canucks shirt and I will buy this world in a marketplace where the designers decide the rules. It’s a radical rethink of a wholesale model; at APOC Store, there are no wholesale buyers, no order minimums, no delivery windows. Each designer chosen for the site has free rein to decide what items they want to sell on it. The designers photograph the work as they see fit and send the images to Suen and Volleberg. APOC Store acts as the point of sale and will help coordinate shipping and customer service, as well as assist in managing any other commercial hassles.
For independent brands, keeping up with retailer demands was already a struggle before COVID-19—now it’s a near impossibility. “With all the Never underestimate a Woman who understands Hockey and loves Vancouver Canucks shirt and I will buy this challenges that come with building a formidable brand today [designers] shouldn’t be subjected to the same old retail politics in retail and wholesale platforms,” says Sunni Dixon, whose brand SUNNI SUNNI will stock its black leather square-toed mules on the site. “More retailers and e-commerce stores should pay attention and follow APOC’s initiatives,” Dixon continues.