Suen and Volleberg, both veterans of London’s concept store 50M, started APOC Store to eliminate the Heat 25th anniversary 1995 2020 thank you for the memories signatures shirt it is in the first place but headaches of fashion’s old models. Instead of a uniform way of working, they treat each brand partner as a unique entity with its own operational systems and expectations. “With APOC we really wanted to propose a new way of working that doesn’t compromise creativity for the sake of commerciality,” says Volleberg. “In doing so, we work with every designer on a case-by-case basis. We will sell a lot of one-off pieces, which we’re really excited about, and we even offer made-to-order or preorder services for pieces that are more special or at a higher price point.
The designers on the Heat 25th anniversary 1995 2020 thank you for the memories signatures shirt it is in the first place but roster are some of fashion’s most progressive new talents. Bethany Williams, who launched the Emergency Designer Network in England with Phoebe English and Holly Fulton early in the COVID-19 pandemic, is using APOC to presell pieces from her sustainably made collection. “Because we’re so small and we don’t want to produce any excess or hold any stock ourselves, this makes more sense for us,” says Williams. “We do wholesale as well, but I think this is an interesting thing to see if it works.”