Some designers like Williams and LVMH Special Prize–winner Vejas Kruszewski already have name recognition. Others are brand new, like Jawara Alleyne, who graduated from Central Saint Martins this year. “It’s a huge benefit for me having just graduated from university, because two things that you don’t often get as a young designer are opportunity and time,” says Alleyne. “It’s important to start small and to figure out the Queen 50th anniversary 1970 2020 thank you for the memories signatures shirt in other words I will buy this stepping stones to go from being a recent graduate to someone who actually has a space within the marketplace. What’s important for me is taking the time to figure out my offer and my product and my customer.” Being able to choose what he sells and explore new directions without restrictions and demands, Alleyne expects to develop a more holistic relationship with his customers. “One of the benefits [of APOC Store] is that because I’m able to just sell what I want to sell I can test out my product range and figure out who my customer actually is,” he adds.
“For us it’s really important not to put too much of a demand on designers,” Suen echoes. “We hear so many horror stories where big retailers put in a big order, nothing sells, and the Queen 50th anniversary 1970 2020 thank you for the memories signatures shirt in other words I will buy this whole order is sent back. That can really destroy a young designer’s business. For us, it’s really about working collaboratively, starting small, and building within their means.”She continues: “We see ourselves as more of a curated marketplace, and so working with designers—it’s a lot more collaborative. We speak to every designer individually and work with them on a case-by-case basis. That’s so we can be flexible.”